About Pierrette
I’ve built it, led it, sold it and lived it.
Thirty years of building service businesses, and more than twenty years of walking alongside women through every season of life and work.
My story
Thirty years of building and leading.
I’ve been in business for 30 years. I grew up in Timmins, Ontario, started my first business in 1996, and women have worked alongside me from the very beginning.
I was the first woman franchise partner at 1-800-GOT-JUNK?. For 25 years I was CEO of 1-800-GOT-JUNK? Ottawa and Gatineau, leading the culture, the training, the hiring, the customer experience and the people. I helped build the franchise system’s first marketing plan and served three years on its Franchise Advisory Council. I led the business through the 2008 financial crisis and through COVID, and it sold in November 2025.
From 2010 to 2020 I built and ran Moving Forward Matters, a home-transition business that helped women and families through difficult moves. I sold it to my manager.
And I’ve always built with women. In 2002 I founded Women on the Move, which grew to more than 1,200 members before social media and became Women Moving Forward. In 2014 I started Women Living Fully, a community of more than 1,000 women. Thousands of women have been part of the communities I’ve built, and along the way I wrote four books.
What I bring
Two sides of the same work.
The operator
- Scaling a service business over 25 years
- Hiring, training and building culture
- Customer experience and service standards
- P&L-informed strategy and planning
- Building and selling multiple businesses
The human side
- Training in psychology and NLP
- Bereavement and palliative care training
- More than 20 years guiding women through transition
- Communities of thousands of women
- Four published books
Learning
- Background in Psychology and Education
- Master Practitioner Certification in Neuro-Linguistic Programming: the psychology of language, behaviour and change
- Certified in Death, Dying and Bereavement
- Alumna, Seth Godin’s altMBA
Recognition and leadership
- Leading Women Building Communities Award, Province of Ontario
- Forty Under 40 recipient
- Business Woman of the Year, Distinctive Women
- Former member, Forbes Coaches Council
- Former board member, OutCare Foundation
- Recognized locally for the businesses and communities I’ve built
Why now
Why I’m doing this work now.
After the sale, I took time to rest and reflect. What I missed most wasn’t the business. It was the people: watching someone grow, working through a hard problem together, seeing what’s possible before they can see it themselves.
So that’s what I do now, privately, with a very small number of women who have already built something real and are asking what comes next.
I live on 44 acres outside Ottawa. It’s where I walk, think and do my best planning.
If you’ve been asking what’s next, let’s talk.
I take on only a few women at a time. If this sounds like you, start with a short application.
Based in Ottawa. Working with women across Canada and beyond, in person and on Zoom.